We are Advanis.

Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.

Waterloo Office Reception
Advanis Office
Advanis Office
A picture of the boardroom of our waterloo office

Who We Are.

As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We think of ourselves as a scalable boutique, able to deliver on massive tracking programs; small studies; or customized discrete choice modeling. We have built an organization with the size needed to fulfill global projects while still providing flexible, personal service.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

Blog.

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Public Perception of Canadian Police Services Declines After Two Years of Gains

The 6th annual Police Service Benchmarks Study, conducted by Advanis in May and June of this year, surveyed 25,399 Canadians about their local police services and perceptions of public safety. The study reveals a decline in Canadian public opinion regarding their local police services after two years of consecutive improvement. Read more ->

Pan-Canadian Findings from the People with Lived and Living Experience Survey (PWLLES)

As Canada’s healthcare landscape continues to evolve and all levels of government are exploring howto best address its challenges, Advanis continues to support these efforts through a wide range ofresearch studies in the healthcare sector. For over two decades we’ve conducted healthcare researchfor government agencies and ministries across Canada and Read more ->

Quirks NYC Recap

We recently attended the New York edition of the Quirks Conference, where the future of insights was on full display. What were the key takeaways? AI, speed of insights, sample quality, but not as many new ways to solve business problems as we expected. Read more ->

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Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.